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NAVITECH SYSTEMS S.R.L. as beneficiary, announces the start of implementation of the project: "BumbleAds", with SMIS CODE 343446, funded from the Regional Program Nord-Est 2021-2027, Priority 1 "A more competitive, more innovative region", Call: Support for developing the innovation capacity of SMEs through demonstrative projects of SMEs proof-of-concept.

The project is implemented in the period 23.12.2025 - 22.12.2027, in Suceava Municipality, University Street No. 15A, Attic, Suceava County, Romania.

The Management Authority is the Agency for Regional Development Nord-Est.

The project's goal consists of developing, testing and validating an intelligent platform called BumbleAds, designed for integrated management of digital marketing campaigns and customer relationships (CRM). The project aims to implement an innovative conceptual model that brings together in a single application functionalities for analysis, reporting, automatic optimization through AI and complete administration of customer relationships.

Specific objectives of the project

Objective 1: Development of a "BumbleAds" web platform concept for integrated management of digital marketing campaigns and customer relationships (CRM), validated at TRL level 4.

Objective 2: An evolved and tested BumbleAds web platform concept at TRL level 5

The project has a total value of 1,238,938.34 lei, of which the non-reimbursable financing is 976,387.84 lei, of which ERDF 829,929.66 lei and state budget 146,458.18 lei.

Expected results:

The BumbleAds platform, with the following characteristics:

Native integration of AI (artificial intelligence) for generating reports in natural language, budget recommendations and problem anticipation;
Unification of data from multiple advertising platforms (Facebook, Google, TikTok, etc.) into a single accessible dashboard;
Directly integrated CRM functionalities (contracts, invoices, client portal, communication automation);
Intuitive interface, adapted for users with different levels of expertise (specialists, managers, end clients).

Project Manager: Daniel-Ionuț GRIGORAȘ, tel.: +40 728.309.319, e-mail: daniel@navitech.systems.

For detailed information about the Regional Program Nord-Est 2021-2027, we invite you to visit https://www.regionordest.ro/ and https://www.adrnordest.ro/ , and regarding other programs co-financed by the European Union, you can access https://mfe.gov.ro